Just a thought.. As awesome as Google is these days, it would suck if they ended up owning the entire search-engine business. When they get to the point where all competition is impossible (due to their sheer size, financial resources, media influence, etc.), how many alternate search engines will have the resources for continuous improvement and top-quality search results? When this happens, we will have no choice but to do exactly what Google tells us to do.
As deeply ingrained as it is for everyone to instinctively and unthinkingly turn to Google for their search activity, it is time to leave a few alternate search tabs open for as much use as possible. Instead of using Google just because that’s what you always do, try your search on MSN, Yahoo, Ask, or any of the other independent search engines instead. Sharing traffic with other search engines is a nice, quiet way to keep the competitive spirit alive and well in the search-engine business.