SEO Effect of Random Post Links
When it comes to listing favorite posts, recent posts, and random posts in your sidebar, which is better from a search-engine optimization perspective? Hard-coding a few sets of favorite posts will obviously increase the link equity flowing to those pages, but what about links that change over time, either short-term (random posts) or long-term (recent posts)?
Short-term links may get a temporary rank boost, but only until the next spider crawl. Likewise for long-term links, with the residual love juice persisting for a bit longer. So, in comparing these two strategies against linking more permanently to favorite-type posts, we see that the real question asks how link duration and associated link equity affect the overall success (rank, traffic, etc.) of both individual pages and the entire domain.
